Here's my current list of goals for 2011:
- As I've mentioned before, I'd really like to streamline my products a little bit. There are certain styles that sell over and over again, so it seems like it would be best to focus on doing variations of those styles. Hopefully then I can actually assign style numbers for groups of items, instead of item numbers for each individual piece, because as it stands right now my inventory spreadsheet has a row for every single piece of jewelry I make. Hopefully the end result will be less time spent on the administrative end of things (especially calulating the materials cost for each item!).
- Which brings me to my next goal: I need to overhaul my inventory/sales spreadsheet, at least to some extent. It's become unwieldy, and I don't like it. My expense and cash flow spreadsheet are still working quite nicely though!
- Try to schedule more jewelry parties. They're fun, they don't cost much to do compared to craft shows, and pretty much everyone who shows up buys at least one thing, so it's a good return on investment.
- Come up with better displays for craft shows, especially my jewelry tags and earring cards. I've been using generic display products, and it just isn't cutting it anymore! I'll continue to use the silver and purple packaging I came up with for online orders, but I want to carry that color scheme into my earring cards and jewelry tags for shows.
Instead of regular string, I'm going to use a thin, silver or gray ribbon. Same basic idea as what I'm currently doing for bracelets and necklaces, but a little more personality.
As for earrings: I'd like to use silver or gray earring display cards with my logo in purple, but I can decide whether I should buy them and print my logo on labels to stick on, or make my own from scratch.
The dilemma I'm facing is this: If I order pre-made hanging cards, they'll have a hole in the middle of the top, like this:
If I use clear labels, I can't put them on the top section, and if I put them on the bottom section the label will be partially covered. But I WOULD be able to use my current earring displays, which look like this:
If I make my own cards from scratch, they'd be completely flat and wouldn't be able to hang on the display racks I have. I'm trying to figure out the best way to display them at shows if I go this route, but I really don't know... Punch holes and push-pin them to a cork board maybe? Thoughts? Anyone??