Monday, December 21, 2009

Turning a Profit & Finding My Niche

Wow... so unless things go horribly wrong during the next 10 days, it looks like at the end of the year Mischievous Kitty Jewelry will officially turn a profit, after less than 2 1/2 months in business!

I'm not really sure how much sales I'll be making in January/February of 2010... I want to focus on photographing more pieces, fixing up my official website a bit, refining my bookkeeping methods, etc.

I'm also planning on funding my first Kiva loan in January. My plan is to fund a new loan once each quarter, and when each loan is repaid I will reinvest the money in a new business. It's really exciting to think that I can use my business to help other people improve their lives, and it gives me a little extra motivation to succeed.

In other news, I also think I have found my niche: custom orders. I'm selling a decent amount of pre-made pieces, but I've gotten at least half of my business from special requests. A lot of times people will see a piece I've already made, but want me to make it in a different color or different length, or some other modification. I love how happy people are when they see a unique piece they requested become a reality. It gives me that same warm, fuzzy feeling I get when I help a library patron track down a book they never thought they'd find.

That's all for now. Hopefully 2010 will be just as exciting and successful as 2009!

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